Advertise with Absolute Football Banter
Put your brand where football fans actually hang out.
Website advertising, sponsored content, social promotion and brand partnerships — reaching an engaged football audience from England to League Two.
[Monthly readers]
Unique monthly website visitors
[Social reach]
Followers across five platforms
[Engagement]
Average social engagement rate
[UK share]
Audience based in the UK
Audience figures supplied in the media pack.
The audience
Fans who read, share and argue — not just scroll past.
Matchday-driven
Traffic peaks around kick-offs, full-time and transfer windows.
Social-first
Most readers arrive from social posts on mobile — and share back out.
Every level of the game
From England and the Premier League to League Two loyalists.
North East roots
A strong regional base with a UK-wide and international reach.
Ways to work with us
Display
Available
Website advertising
Banner placements across the homepage, competition hubs and articles.
- Leaderboard, billboard, MPU, half page
- Competition and club targeting
- Mobile sticky and in-feed units
Content
Available
Sponsored content
Articles, lists and features built around your brand, written in our voice.
- Clearly labelled sponsored articles
- Promoted across our socials
- Performance report after launch
Social
Available
Social media promotion
Promotion through the AFB social audience on every major platform.
- Posts, stories, reels and short video
- Single shoutouts or bundles
- Matchday takeovers
Partnerships
Available
Brand partnerships
Larger campaigns and ongoing partnerships for brands that want to own a moment.
- Category sponsorship (e.g. “England, presented by…”)
- “The Banter, powered by…” section sponsor
- Season-long and tournament packages
App
Coming soon
App advertising
Get in early on the Absolute Football Banter app.
- Launch partner opportunities
- In-feed and live-thread sponsorship
- Founding advertiser packages
Where your ad lives
Visible placements. Never in the way.
Every slot is clearly labelled, sized to IAB standards and capped so the reading experience stays fast. Target by competition, by club (coming) or run of site.
1
Leaderboard 970×90 / Billboard 970×250
Top of homepage and hubs
2
MPU 300×250
Sidebar and in-feed
3
In-article MPU
Mid-article, after the third paragraph
4
Native sponsored card
Inside story grids, labelled
5
Half page 300×600
Sticky article sidebar
6
Category sponsorship
“Presented by” line on a competition or section
7
Mobile 320×50 / 300×250
Sticky footer and in-feed on phones
1
Leaderboard / billboard
3
In-article MPU
4
Native sponsored card
6
Category sponsor line
2
MPU
5
Sticky half page
How a campaign works
1
Tell us your goal
Awareness, clicks, sign-ups or sales.
2
Get the media pack
Audience data, formats and rates.
3
Plan the campaign
We recommend placements and timing.
4
Go live & report
We run it and report on the results.
Our standards: every sponsored piece is labelled “Sponsored” or “Paid partnership”, ads never cover content, and we only work with brands relevant to football fans. [Category restrictions, e.g. gambling policy, to be confirmed.]
Advertising enquiry
Let’s talk.
Tell us what you want to achieve and we’ll send the media pack with audience data, formats and rates.